Incorrect price labelling

A low price on the display turns out to be higher at the checkout? In such a situation, the consumer has the right to buy the product at the price that is the most advantageous for him.

It should be noted that the obligation of each entrepreneur who offers to sell its products is to place information about the product price directly on the product or in an easily visible place, so that the indicated price does not raise any doubts with the buyer. The above obligation of the trader arises, inter alia, from the Act of 9 May 2014 on price information of goods and services (Article 4). As can be seen from the data provided by the Trade Inspection, many entrepreneurs, either through inattention or deliberately do not comply with the imposed rules. A situation in which the price indicated on the product or displayed in its vicinity differs from that given at the cash desk should be deemed illegal. Although the customer may approach the seller and ask to check the price, but according to the law he should not be forced to do so.


The website of the Office of Competition and Consumer Protection contains basic information about prices and ways of informing about them, to which entrepreneurs should pay special attention. For example, the law does not require the price to be on every product, so sellers should remember that inscriptions on price tags and price lists must be clear and legible, placed in a place that is easily accessible and clearly visible to consumers on the product, directly next to it or in its vicinity. So that every consumer knows what they are buying and how much they have to pay, without having to ask for the price. In addition, the listed price must always be final (gross). It is an unfair market practice to indicate lower prices (excluding tax) e.g. in advertisements, promotional leaflets and then to add tax only at the moment of payment.


Importantly, if there are discrepancies or doubts about the price of the goods or services offered, the consumer has the right to demand that the goods or services be sold at the price most advantageous to him (Art. 5 of the Pricing Information Act). It is therefore in the trader’s interest to ensure that all prices, whether directly on the product or next to it, are consistent with those finally displayed at the checkout.

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